ESSTA Kids

Little People. Big Feelings.

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The first shelf-ready solution for childhood's biggest emotional challenges.

From anxiety and ADHD to social struggles and meltdowns, parents are watching their children struggle with no way to help. We've created the first complete, story-based emotional support system that retailers can finally put on their shelves.

Stories + Meditation + Penguin Headphones

Story-Based Meditation

Stories that seamlessly transition into guided meditations, teaching real coping skills for anxiety and overwhelm.

Penguin Sleep Headphones

Adorable, comfortable sleep masks with built-in headphones for bedtime, car rides, or sick days.

Parent Support Toolkit

Each kit includes guides and resources so parents feel equipped, not helpless.

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Maximum Revenue, Minimum Shelf Space

Our smart retail system maximizes your profits while taking up almost no space. The Sleep Starter Kit (headphones + 'Calm Before Bedtime' meditation card) sits on your shelf, while our other compact support kits live on a premium clip strip.

Headphones + Starter Kit on Shelf

The $20 headphone bundle includes our "Calm Before Bedtime" starter card to teach meditation and self-soothing skills.

Support Kits on Clip Strip

Smart cards with NFC technology retail for just $15 each. Tap with phone to access story-based meditations and parent toolkits. Zero shelf space required.

Mix & Match Bundles

Parents buy the headphone starter kit ($20), then add multiple support cards ($15 each) for their child's specific needs.

Clip Strip Product 1

The Anchor Product: Award-Winning Sleep Headphones

Parents come for the headphones, then add multiple support cards. This beautiful, functional product draws customers in and encourages additional purchases.

ESSTA Kids Penguin Sleep Headphones
$20
+
Calm Before Bedtime Starter Card
Included

Complete $20 Starter Bundle

Award-winning sleep headphones + "Calm Before Bedtime" meditation card. Teaches children to self-soothe and fall asleep independently.

Bluetooth Connectivity

Wireless connection to any device for seamless audio streaming

Breathable Fabric

Soft, breathable materials ensure comfort throughout the night

Sleep-Friendly Design

Ultra-thin speakers won't press against ears when lying down

Machine Washable

Removable speakers make cleaning easy for busy parents

$20 Starter Kit + $15 Support Cards = $35+ Average Basket

The affordable starter kit draws them in, the support cards complete the solution and boost your margins.

The Silent Crisis In Millions of Homes

These aren't niche problems. They are mainstream crises happening every day, and parents have nowhere to turn in a retail environment.

Anxiety & Worry

1 in 8 children battle constant fears and perfectionism.

Parents feel helpless watching them struggle, with no tools to help.

ADHD & Focus

1 in 10 children need attention support, but tools are clinical or boring.

Daily battles over homework and routines leave families exhausted.

Social Struggles

Feeling left out or struggling to make friends is a silent epidemic.

It's heartbreaking to see your child sit alone or be excluded by peers.

Big Emotions

Explosive meltdowns and emotional overwhelm are common, but parents are lost.

Public tantrums and anger feel impossible to manage.

Your Customer Is Already Buying. Just Not From You.

This spending is happening right now in high-cost services because a retail product doesn't exist. This is your opportunity to capture that revenue.

$500 - $2,000

What parents pay for a single behavioral or educational consultant because a product solution doesn't exist.

$5.2 Billion

Where family spending is going now - to digital subscriptions with no lasting, tangible tools for children.

Capture This Spending

Be the first to offer a physical, shelf-ready product that solves these high-cost problems for an affordable price.

Be The Store That Finally Solves This

Parents need these tools. Children need these skills. You can be the retailer who provides the solution.